Define the purpose and the audience
Is the image for a design decision, a sales presentation, a planning conversation or a website? Specify the format, required views, viewing distance and publication context. An image for a mobile listing has different composition and resolution needs from a large printed panel.
Deliver one reliable source package
Provide current plans, elevations, sections and available 3D models. State units, scale, file versions and revision date. Identify the controlling source when files conflict.
- Dimensioned geometry and site / landscape context
- A view list: exterior, interior, aerial or detail
- Material references with finish, colour and scale
- Lighting, season and atmosphere references
- Required image dimensions, format and usage rights
- A list of unresolved design choices and their approver
Approve geometry and cameras first
Review a low-detail model and composition before detailed materials. Confirm what must be visible, what should be excluded and whether furniture, landscaping or context is illustrative. Lock the approved views before final rendering work.
Consolidate revision decisions
Name one person to collect feedback. Use marked images and a single dated list; distinguish correction of an agreed detail from a new design request. Confirm material and lighting decisions before final output. The proposal should state review rounds and how changes to approved geometry affect cost and schedule.
Check the final files against their use
Review visual consistency, scale cues, framing, file dimensions and naming. Label conceptual elements where relevant. A photorealistic render communicates a design; it does not establish engineering adequacy, permitting or proof of construction.
Sources and editorial approach
Sources support the referenced concepts. The proposed process is Phaos Lab’s planning synthesis, not a certification or affiliation with the source organisations.